Video: How 2 Northwestern Students Turned an insight in to a $20 Million+ Startup.
I was able to sit down with the Context Media Founders, Rishi and Shradha, for the November Founder Stories event at 1871. Rishi and Shradha discussed the unique challenges they faced in
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cuss how they developed a passion for business and how they came up with their idea.
Part Two: We begin to hear about the challenges of the two-sided network and
go back in time to hear about Shradha’s first entrepreneurial venture…in fourth grade!
Part Three: Rishi shares his early stories of entrepreneurship, including his high school company where he sold his customer list to the “Geek Squad” to Best Buy for $7 million.
Part Four: The founders discuss how they decided to price their services when there was no preexisting market.
Part Five: Facing the challenge of two-sided networks, the founders discuss how they overcame this: by building up both sides, little by little and making sure to deliver on their small guarantees.
Part Six: The founders discuss building a culture that results in organizational clarity and strong leadership. Learn about how Context Media was able to attract the talent that has helped them grow to $20 million in sales over 6 years.
Part Seven: Rishi explains how “bootstrapping” forced Context Media to learn faster and to build a better product. Also, they discuss why funding would not have helped in a demand originating
Part Eight: In addition to Q&A from the crowd, here we hear about some of the angel investments both founders have made and a discussion on why Chicago is becoming
a premiere city for startups.